Playa Del Racing is proud to have been featured in the promotion of Ethos Fuel Reformulator at the SEMA Show in Las Vegas, Nev., and to have received recognition from AOL as being “one of the best” at the event. .(http://autos.aol.com/gallery/sema/best-and-worst).

PDR sponsor Ethos forEarth, utilized the PDR IndyCar Series car to promote their environmentally friendly product that allows customers to save money at the pumps while protecting the environment through a reduction in emissions.

“The SEMA Show was an incredible experience for everyone involved,” says Susan Schafer, co-owner of Playa Del Racing. “The show provided a wonderful stage for PDR, our drivers and sponsor, Ethos forEarth to show the automotive industry that wherever we go, we excel.  We are so proud to have been recognized by AOL for our promotion and we are happy that Ethos Fuel Reformulator has reached a new audience.”

PDR’s freshly painted Indy car is featured in the AOL pictorial of the Best of Show.  It was featured in the SEMA booth along with PDR driver’s Al Unser III, and Maryeve Dufault.

“I’m really happy that Ethos is getting the recognition it deserves after the SEMA Show,” says Al Unser III regarding the AOL article featuring Ethos forEARTH. “Ethos is an incredible product that is saving people money, and saving the earth all at the same time. I’m proud to be a part of it.”

The SEMA Show is regarded as the most renowned gathering of car accessory manufacturers and aficionados in the world. PDR and Ethos forEARTH being named one of the best in show is a major source of pride for the two partnering organizations.

“The SEMA Show puts some of the most innovative minds in the auto industry together to meet and discuss ways to make our cars better in performance, efficiency and appearance,” says Dan Atkinson, CEO of Ethos forEARTH. “I can’t begin to tell you how proud we are that we were even a part of the event, but being recognized in this way takes this experience to another level.”

For more information on PDR, Ethos forEARTH and all the PDR drivers please visit www.playadelracing.com, or email Ryan Smith at ryan@playadelracing.com